Newspaper article The Journal (Newcastle, England)

Nissan Reaches into History to Bring Back the Datsun Name

Newspaper article The Journal (Newcastle, England)

Nissan Reaches into History to Bring Back the Datsun Name

Article excerpt

Byline: Iain Laing

NISSAN has unveiled a plan to resurrect Datsun as a low cost marque aimed at emerging markets.

The Japanese motor giant stopped making Datsuns 31 years but now wants to reintroduce it as a cheaper alternative to its main ranges as Renault has with Dacia and Volkswagen with Skoda.

Chief executive Carlos Ghosn revealed the plan during a visit to Indonesia, where he also announced that the company would invest more than pounds 300m over the next two years, making it one of Nissan's biggest Asian production centres.

The company, which employs around 5,500 workers in its Wearside plants making its most popular models, is targeting Indonesia, Russia and India with the Datsun. It has not said where they will be produced but it is likely to be in Asia.

Ghosn said: "Datsun is part of our company's heritage and will now become part of our growth." The company said the cars would be around half the price of its current range. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.