Newspaper article The Journal (Newcastle, England)

Digital Art Project to Mark Titanic Anniversary

Newspaper article The Journal (Newcastle, England)

Digital Art Project to Mark Titanic Anniversary

Article excerpt

Byline: John Hill

THERE are some pretty big expectations for technology these days, but it's not often a company is asked to make a building dance.

The pounds 97m Titanic Belfast building will be launched this weekend, almost one hundred years after the ill-fated ship set sail from the Belfast shipyard that lovingly created it.

To mark this event, Northumberland-based production Culture Creative has been tasked with putting together a projection show that will enthrall a crowd of around 35,000 and turn heads around the world.

The building itself was opened to the public last weekend. It is the centrepiece of the developing waterfront regeneration scheme called the Titanic Quarter, which will feature over 7,500 apartments and 900,000 square metres of businesses, education, and research and development floor space, as well as hotels, restaurants and bars.

"The heritage story of the Titanic is a really interesting story", said Culture Creative founder Zoe Bottrell. "This is about interpretation, and finding a way to reinterpret it for a fresh audience.

The younger generation is used to seeing things like this in gaming and on the internet, but we're making that experience live."

Alnwick's Culture Creative won the tender for the Titanic Projection Show, and will be using 3D motion graphics, pyrotechnics and a bespoke soundtrack to re-package the Titanic's life story for a 21st century audience.

It will be beaming historical footage on to three of the four sides of the building, synchronised with pyrotechnics and sound. Its final flourish will be to beam a digital version of the building on to the building itself, allowing it to fool the audience into thinking the structure is twisting and moving.

"We've digitally scanned the building, and we'll create a show that will physically make the building dance. We'll project the building back on to itself so it looks like we're controlling it.

"The Titanic Quarter is going to become the digital hub of Northern Ireland, so we wanted to tell a story about the past that was also a story about the future of technology and digital. …

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