Newspaper article The Florida Times Union

Working on the First Coast; Decorating the Future with the Past Marti Holloway Has Found a Niche Selling Vintage Items from the 1940s to 1970s

Newspaper article The Florida Times Union

Working on the First Coast; Decorating the Future with the Past Marti Holloway Has Found a Niche Selling Vintage Items from the 1940s to 1970s

Article excerpt

Byline: Roger Bull

Marti Holloway is slowly taking over the strip of stores on Beach Boulevard. It's been 12 years since she opened Flying Phoenix, selling vintage decor she happened to like.

But as other businesses around her moved out, she expanded. Now she has six rooms of old clothes, books, art, glasses, knicknacks and a whole bunch of other stuff a half century old.

So how does one get started in a business like this?

I just always liked decorating and finding interesting things at flea markets and such.

I would buy them for myself. But then I'd find something that I didn't particularly like but I thought someone else might.

It was beginning to fill up my closet, my drawers, my garage.

It wasn't like the hoarding shows, was it?

No, but I needed to have room to put some stuff besides all that stuff. So I opened the store.

It started out part time while I was going to school and working. But then I was able to quit the other job and go full time.

Obvious question: Do you make money at it, or is it more of a hobby?

It's like working on commission every day, you just never know. I never know if I'll make $10 that day or $100 or $1,000.

I used to try to figure out what days were best, what times were best. But there's no rhyme or reason to it.

Was there a theme originally?

More just smaller items. Home decor and vintage items that were in good condition. Knickknacks, art and furniture. But it wasn't so much specialized.

And now it is?

Yes, we've gone more mid-century modern. Basically the 1940s through the '70s.

Was that conscious?

It was something that I liked, something that I was attracted to because I grew up during the '70s. I like the funky side of things that weren't available in other stores.

I started picking items up and other people started liking it.

So where do you get it all?

Flea markets, auctions, estate sales, consignment stores. These days I have people bring stuff to me. …

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