Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Studying Spend Trends

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Studying Spend Trends

Article excerpt

Byline: MARIEL dawson

GROCERY SHOPPING STUDY

To participate in the QUT Grocery Shopping Study, visit survey.qut.edu.au/grocery and register. Alternatively, email grocery@qut.edu.au or post your name and address to: Grocery Study, Reply Paid 2434, Brisbane Qld 4001.

Shoppers don't have to do anything outside their normal routine of grocery shopping.

Participants will be mailed a consumer information sheet every week for 10 weeks, and then asked to send back each week's grocery receipt in a reply-paid envelope.

All shoppers who participate for the full 10 weeks of the survey will go into a draw for gift cards ranging from $20 to $1000.

HOW can consumers save money on groceries?

That is the question Queensland University of Technology researchers Dr Clinton Weeks and Gary Mortimer aim to answer through a national grocery shopping study.

Sunshine Coast shoppers are encouraged to take part in the Australian-wide survey which examines how we shop at supermarkets, what strategies we adopt to reduce spending, and how advertising, prices and consumer education affect what we buy.

aSupermarket shopping is the biggest most regular cost for families each week,a Dr Mortimer said.

aWe spend such a large proportion of our household income on groceries, yet little is known about how we go about reducing this weekly expenditure.

aRetailers are fundamentally businesses aiming to get us to spend more money.a

Most people want to save money but retailers keep encouraging them to spend more through innovative marketing appeals, price promotions and manufacturing tactics, Dr Weeks said.

aWe're interested in the strategies people use when shopping and the impact that consumer education can have,a Dr Weeks said.

Sunshine Coast mother, author and Frugal and Thriving blogger Melissa Goodwin said saving money on groceries wasn't difficult. …

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