Newspaper article The Journal (Newcastle, England)

Team's Strip Deal to Boost Cancer Trust; Club Offers Up Sponsorship to Teen Charity

Newspaper article The Journal (Newcastle, England)

Team's Strip Deal to Boost Cancer Trust; Club Offers Up Sponsorship to Teen Charity

Article excerpt

Byline: Dan Warburton

FOOTBALL bosses in Northumberland have pledged their support to teenagers suffering cancer by offering up their shirt sponsorship.

Cramlington United FC has forged a partnership with the Teenage Cancer Trust (TCT) that will see the club strips emblazoned with the charity's logo.

Last night the club's volunteer manager Dave Malone said he had been inspired to set up the link after witnessing first hand the work of medics at the Newcastle Royal Victoria Infirmary's TCT. His 16-year-old goddaughter, Jessica Robson, who lives in Cramlington, was getting ready to emigrate with her parents and sister when doctors discovered a tumour in her right thigh.

Plans for the move were postponed as Jessica started a rigorous course of chemotherapy after being diagnosed with cancer following the summer holidays in 2010. She underwent an operation to have the tumour removed and was given a course of radiotherapy. But after the operation surgeons discovered the cancer had spread to her chest and Jessica was put back on another course of chemotherapy. She is now starting a new drug trial at Newcastle's RVI in a bid to wipe the illness from her body.

Last night trading standards worker Dave, who lives with his wife, Tracy, 38, son Ben, nine, and daughter, Kaitlin, six, said: "The original idea started about six months when my god daughter was diagnosed with cancer.

"I had this idea and wanted to put the their logo on the front of the under-nines shirts but from there it spiralled to putting it on everything from the under-sevens' strips through to the adults. It means there will be 200 players with the logo on their shirts each week."

Barcelona FC famously gave up lucrative sponsorship deals in 2006 to raise the profile of international children's charity Unicef while Premier League outfit Blackburn Rovers teamed up with the Prince's Trust last year.

But it's believed that Cramlington have become the UK's first grass roots level club to forge a partnership with a national charity for shirt sponsorship. …

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