Newspaper article The Evening Standard (London, England)

Exploring New Alternatives to an MBA; Regent's Business School London Offers Bespoke MAs to Keep Up with Demand

Newspaper article The Evening Standard (London, England)

Exploring New Alternatives to an MBA; Regent's Business School London Offers Bespoke MAs to Keep Up with Demand

Article excerpt

Byline: SARAH RICHARDSON

[bar] N MBA has long been established as the management qualification of choice for those looking to advance in their careers and knowledge, but this generic approach is far from the only answer.

Universities and higher education institutions are increasingly responding to demand and creating bespoke or industry-specific MAs, which focus on providing in-depth knowledge to experienced practitioners looking to advance within their chosen sector.

This is the rationale behind the new MA in business management in international travel and tourism to be offered at Regent's Business School London from September. Programme director Lorna Walker drew upon her own experience of postgraduate education for travel and tourism professionals.

"My background is in travel and tourism and I wish something like this had existed when I was working in the industry," she says. "Ten years ago I was a marketing manager in a large travel company. I was looking for a qualification to help me develop my career -- I felt confident in my marketing knowledge but wanted to build on my understanding of other areas of the business and of the travel industry as a whole.

"All the programmes I looked at were too focused on people wanting to enter the industry or working in it at a junior level, or were general management qualifications with no tailored industry element. I could not find anything that met my needs as a manager in the travel and tourism industry."

DIFFERENT TRACK Eventually Lorna completed an MBA supported by her employer -- and acknowledges that the experience and skills she gained have been extremely valuable to her during her career.

"But I believe the programme would have been more valuable had it been tailored to the particular needs of the travel and tourism industry," she emphasises. "Ten years later my career has taken a different track and I'm working as an academic. Looking around, I see that the travel and tourism education gap that existed 10 years ago is still there now. …

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