Newspaper article The Evening Standard (London, England)

Sweet Charitees

Newspaper article The Evening Standard (London, England)

Sweet Charitees

Article excerpt

Byline: Karen Dacre

DURING these dark, damp, recession-riddled times, the suggestion that you indulge yourself with a spot of designer shopping may seem more like a hilarious -- if insensitive -- joke than it does an invitation to run down New Bond Street with your Amex card held high. But bear with me here, because this designer purchase might well be within your reach. Part of a project spearheaded by the lovely people at Matches, an affordable collection designed by some of the biggest names in British fashion will launch in London next Thursday.

With no price tag that exceeds [pounds sterling]60, the eight-piece offering, which includes T-shirts designed by Jonathan Saunders, Erdem, Roksanda Ilincic and Richard Nicoll (to name a few), is something of a steal for diehard fashion fans -- particularly when you consider that snapping up the coveted Lucy dress from Jonathan Saunders spring/ summer collection would leave a [pounds sterling]1,000 dent in your bank balance and one of Erdem's Chantilly lace dresses an excruciating [pounds sterling]1,500.

Designed to celebrate London during its year in the spotlight, the collaboration is to benefit the Evening Standard's Dispossessed Fund to which all profits from sales will be donated. The fund, which was launched two years ago to tackle poverty in London, has raised [pounds sterling]8.4 million and distributed [pounds sterling]3 million so far to charitable and community-led projects across every borough in London.

ROKSANDA ILINCIC Serbian-born, London-based designer Roksanda IIincic is revered for her ability to create a simple, beautiful silhouette -- her T-shirt design is a perfect example of this. Toying with the idea of creating "a T-shirt that didn't look like a classic T-shirt", Ilincic colour-blocked two vivacious shades for a successful effect. "I am a big believer in helping others who are in need," says Ilincic about supporting the Standard's campaign. "Half the children in London are living below the poverty line -- this needs to be addressed."

JONATHAN SAUNDERS Scottish print expert Jonathan Saunders took the peony print from his autumn/winter collection as the starting point for his T-shirt design, then gave it an Olympic twist. …

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