Newspaper article The Evening Standard (London, England)

Gold-Standard Style

Newspaper article The Evening Standard (London, England)

Gold-Standard Style

Article excerpt

Byline: Emma McCarthy

FASHION Who are the winners and losers in the Olympic kit stakes? Emma McCarthy hands out the medals TEAM GB A long-standing philosophy among us Brits is that if it's good enough for Kate Moss, it's good enough for us. It seems only fitting then that the supermodel's favourite designer is kitting out our Olympic champions. Home-grown Stella McCartney has been busy designing the kit for all 26 sports, alongside her annual five ready-towear collections, in a long-term partnership with Adidas. After mixed reviews at the launch for being "too blue" and unrepresentative of the Union Flag, McCartney took to Twitter to defend her designs, saying: "The design actually uses more red and shows more flag than any Team GB kit since 1984." Well, we think she's onto a winner.

UNITED STATES For Stateside dressing they don't come much more all-American than Ralph Lauren, which is why he's been the official outfitter of the US Olympic team since 2008. Designing the Olympic Village and Parade wear, while Nike takes care of the sportier side of things, the opening and closing ceremony threads include crisp white chinos, navy doublebreasted jackets and red striped ties, while the athletes' respite attire features retro motifs from London's 1948 Games alongside USA emblems. Full marks for patriotism.

FRANCE Hermes has been making kit for horse and rider for far longer than Birkin's for the Parisian style set, as the brand was first established in the 1830s as a harness workshop. Heading back to its roots, the fashion house has designed the riding jackets worn by the French equestrian team. While the actual garment has yet to be spotted, sketches reveal a fitted single-breasted style in midnight blue, complete with a scarlet collar, flat gold buttons and the Olympic emblem. Tres chic.

ITALY Undoubtedly enjoying some of the most luxurious apparel for the Games thanks to involvement from the likes of Giorgio Armani and Prada, the Italian Olympic offering is not a world away from the Milan Fashion Week catwalks. …

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