Newspaper article The Evening Standard (London, England)

Online Trader's Battle with US Giant over Use of 'Shabby Chic'

Newspaper article The Evening Standard (London, England)

Online Trader's Battle with US Giant over Use of 'Shabby Chic'

Article excerpt

Byline: Lindsay Watling

A WOMAN who sells vintage goods from her south London home is being threatened with legal action by an American brands company over the words "shabby chic".

Lizzy Daly set up her online business shabbychicoriginals.co.uk, which sells inexpensive homeware including linen, candles, and picture frames, 18 months ago after she became unemployed.

But she has received a letter from the lawyers of Californian-based retailer Shabby Chic Brands, which says "shabby chic" is a registered trademark and orders her to change her company and domain names immediately.

The company's brand name is owned by Los Angeles-based Brand Sense Partners (BSP) and Shabby Chic Brands pays for a licence to use the name.

Mrs Daly, 36, who runs her business from her house in Brixton with the help of husband John, is refusing to back down. She insists shabby chic is a commonly used generic term for furniture and furnishings with the appearance of age and signs of wear and tear and has applied for the trademark to be revoked.

She said: "To say it is not a generic term is ridiculous. Even boys who know nothing about interior design know what shabby chic means.

"I'm really hoping it gets resolved, but we are going to have to fight it if it does go to court -- in for a penny, in for a pound. It is a bit of a David and Goliath battle -- I'm just fighting the corner for the little person. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.