Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Get Smart by Tapping into Shopping's Future

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Get Smart by Tapping into Shopping's Future

Article excerpt

AS MORE and more Australians take to their smart phones to compare prices and track down the best bargains, business owners need to be prepared if they are going to maximise the opportunities provided by mobile phone shopping, according to e-commerce expert Adrian Mullan.

Mr Mullan established E-commerce Websites in 2001 with the aim of helping businesses of all sizes transition into the online shopping arena.

It is estimated that about 94% of Australians have mobile phones, with a 2011 study showing Australians spent $155 million online via their mobile phones.

That figure is expected to grow sharply over the next few years as smart-phone usage increases.

Mr Mullan said retailers needed to take steps now to capture this burgeoning market as almost 70% of Australians were expected to use mobile devices for purchases and payments in the near future.

aWhile figures show a smaller percentage of people actually buying on their phones at the moment, the majority of people research products on their phones before making their purchases on their main computer,a Mr Mullan said. …

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