Newspaper article The Daily Mercury (Mackay, Australia)

Wheeling and Dealing; It's Not Just Groceries Aussies Are Buying Online; These Days New-Car Buyers Are Making Their High-End Purchases with a Click of a Button

Newspaper article The Daily Mercury (Mackay, Australia)

Wheeling and Dealing; It's Not Just Groceries Aussies Are Buying Online; These Days New-Car Buyers Are Making Their High-End Purchases with a Click of a Button

Article excerpt

HOW IT WORKS

How CarAdvice's Best Price operates:

For a one-off fee of $49, CarAdvice recommends up to five dealers in the buyer's local area. Customers can engage all or a few of the suggested dealerships over a period of one week (seven days) through the Best Price portal.

Dealers respond with competitive offers to entice potential buyers. The offers may focus on price, or offer added value in the form of dealer delivery, free servicing or other consumer-focused benefits.

New-car buyers using the Best Price platform can then negotiate with dealers to secure their Best Price anonymously. All dealers submit their best offer via their own a[approximately]dashboard', which offers complete transparency and allows dealers to monitor competitive bids, negotiate with the buyer and launch counter-offers.

Customer details are only released to the dealer once the buyer has accepted an offer and confirmed their intent to purchase.

THE way Australians buy new cars has changed forever following recent sales made completely online through new online services.

This month Sydney-sider Adam Ziino, 32, purchased a new Volkswagen Tiguan using an innovative online service called Best Price, launched by automotive site CarAdvice.com.au.

It is hoped CarAdvice's Best Price will transform the Australian new-car industry by allowing users to search for their exact car requirements online a including options, colour, and budget a and manage ongoing negotiations with dealers without having to set foot in a showroom.

The benefit for consumers, the site's developers say, is not just the ability to negotiate the price and terms of sale via the web, but also the potential for considerable savings and added value.

Mr Ziino picked up his new Tiguan 1.4L for just $31,436 drive away a a saving of $6602 or a 20. …

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