Newspaper article The Evening Standard (London, England)

A Rocket from Morrisons' Sir Ken? Posh Food Is Not the Way

Newspaper article The Evening Standard (London, England)

A Rocket from Morrisons' Sir Ken? Posh Food Is Not the Way

Article excerpt

Byline: Nick Goodway

[bar] HE phone goes early this morning. "Ay up lad. Ar't awright?" I'm sure I recognise that strong Yorkshire accent. It can only be Sir Ken Morrison, architect and builder of Morrisons, the supermarket chain that reported stagnant profits today.

Of course, it may be an imposter but he seems to know what he's talking about. "It's not particularly today's numbers," he says. "We all know it's bloody tough out there and holding your own isn't bad. It's where it's going and what's being left behind that worries me."

Sir Ken -- though maybe it wasn't really him -- has been out of Morrisons for four years now. He is honorary president and his family still holds a 5% stake. He makes it clear he is not attacking current chief executive Dalton Philips personally but also that he does not approve of many of his strategies.

"What do our customers want with t'internet?" he asks. "They want large car parks with room for everyone and trolleys with wheels that go in the right direction. …

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