Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Coolum's Special Reasons to Buy

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Coolum's Special Reasons to Buy

Article excerpt

IN a drive to minimise the impact of the tough economic climate, Coolum Business & Tourism has launched the Coolum Little Book of Vouchers, an initiative encouraging people to CyCyshop local'' and support businesses in the region.

The booklet, which has a similar format to the popular Entertainment Book, has 40 discount vouchers and special offers from businesses in Coolum and surrounds, including accommodation houses, restaurants, retail and others.

Coolum Business & Tourism president Noel Mooney said the executive committee brainstormed a number of options to help profile the region's businesses. This initiative proved the most popular to effectively measure a return on investment and provide a win-win for businesses and those using the booklet.

C[pounds sterling]At times like these it's more important than ever for an organisation like Coolum Business & Tourism to support local business and encourage visitation to the region,C[yen] Mr Mooney said. …

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