Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Profitable Partnership Real-Life Challenge

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Profitable Partnership Real-Life Challenge

Article excerpt

Byline: REBECCA MARSHALL Rebecca.Marshall@scnews.com.au

THE University of the Sunshine Coast has embarked upon a partnership with local businesses that essentially provides valuable free consultancy services for the business and real-life learning for the students.

For the first time this semester, students undertaking an entrepreneurship minor have been broken into teams of three and assigned one of three local businesses Co See Restaurant, Eumundi Markets and AwardsHub.

The third-year students meet with the business owner, ask what specific issues need attention and then investigate ways to help.

It puts business theory into practice and leaves each business with some key tangible outcomes.

C[pounds sterling]This is a way to get involved with real-life business and to understand the challenges real business owners have,C[yen] entrepreneurship lecturer Retha Scheepers said.

C[pounds sterling]Initially there is all this excitement as the students get started, then they realise they better start working on it and it's hard when reality hits and there's a number of obstacles.

C[pounds sterling]But it is really rewarding because it's their chance to make an intellectual contribution to these businesses. And they find it is all about relationships.

C[pounds sterling]You can have all the theory in the world but those interpersonal relationships are the things that matter, and you only get that through experience on the ground.C[yen]

Some of the specific projects the students are helping with are survey design, market research, Twitter training and collecting data for the production of YouTube clips.

TONY Sheppard is one of three students assigned to See Restaurant at Mooloolaba.

The team met with general manager Adam Freeman about seven times to gain a solid understanding of the business, assessing the areas that needed attention and then formulating solutions.

At See, the so-called C[pounds sterling]deliverablesC[yen] were Co an eco-audit of energy and waste, a tool kit for when charities approached the business to use its facilities and a procedure to streamline document delivery for the many government departments monitoring compliance. …

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