Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Fire 'N' Ice Stays Abreast of Times

Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Fire 'N' Ice Stays Abreast of Times

Article excerpt

ESTABLISHED in 1953, family owned women's clothing store Fire 'N' Ice has seen a lot of changes over the years and the store has grown and reacted to those changes.

Owner Graeme Organ said the one thing that has not changed is top-quality customer service.

aWe don't just wait at the counter to sell things,a Graeme said.

aOur staff like to assist our customers to find the right fashion look and fit to suit them a and we really care.

aNot all styles of clothing are suitable for everyone.

aWe want our valued customers to be happy with what they buy from us so if something does not look right on someone, we will tell them.

aWe simply won't say something looks good just to make a sale.a

Graeme said he knows not all of his customers want nor need help.

aIf a customer wants to browse and find things for themselves they just need to let us know that is what they want to do. …

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