Newspaper article The Queensland Times (Ipswich, Australia)

Mix of the Right Ingredients; Family Bakery Business Finds Success in Ipswich with Opening of Its Fourth Retail Outlet in the City

Newspaper article The Queensland Times (Ipswich, Australia)

Mix of the Right Ingredients; Family Bakery Business Finds Success in Ipswich with Opening of Its Fourth Retail Outlet in the City

Article excerpt

FIRM FOCUS

with Ashley Jones

THE fourth Puckles store has recently opened in Ipswich.

Rebecca Wilson, Puckles' Retail Operations manager, said opening Puckles Brassall was a major achievement for the business. It commenced operation through its first store at Orion, Springfield Central, followed by the opening of stores at Redbank Plaza and Booval Fair. aIn less than one year, Puckles has outperformed all expectations,a Ms Wilson said.

What is the Puckles secret to success? According to Rebecca Wilson it is reliability and trust. aYou can't just be new to win customers. You have to deliver them excellence on a daily basis.

aOnce you've tried a classic chocolate A[c]clair with real cream, a real custard tart, or a meat pie with hormone-free beef, or free-range chicken, there's no going back.a

The business has tremendous history commencing 110 years ago when current chief executive officer Steve Plarre's great-grandfather and three baker friends sailed to Australia and started Plarre's Cakes on Puckle St in Melbourne. aI think that my brother Mike and I had our degree in baking by the age of 10,a Mr Plarre said.

aOur father worked hard in the bakery usually starting at 2am. We both worked in the bakehouse starting out as cleaners. Mike loved baking and he did his apprenticeship while I went to university to do a commerce degree, I love the business side. We both worked in the company in different roles until dad retired in 2009,a he said.

At the time that the Plarre's clan established themselves, the Ferguson family was established in Carlton in 1901. It was in 1980 that the two very successful businesses joined forces as the Plarre and Ferguson bakeries across Victoria. That division of the business has 58 stores today.

aWe went through changes as I took over as CEO, and Mike as general manager of manufacturing, at that time we bought out the Ferguson family. It was a great partnership but we needed to move into a different operation. We asked ourselves what it would look like if we started out fresh. We are an open, down-to-earth business; some businesses are heartless where we are family oriented. …

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