Newspaper article Evening Gazette (Middlesbrough, England)

Vianet Gears Up for American Launch

Newspaper article Evening Gazette (Middlesbrough, England)

Vianet Gears Up for American Launch

Article excerpt

DATA monitoring company Vianet has reported a slight dip in turnover and profits as the tough economic environment les d to more pub closures.

But the Stockton-based business, which monitors beer, fuel and vending machine activity, said there had been a strong roll out of its core iDraught technology to the Enterprise Inn and Spirit groups.

And the business, formerly called Brulines, is also gearing up for the full launch of iDraught in the lucrative US market.

In the six months to September 30, revenues were PS11.19m, down from PS11.79m, while pre-tax profits dipped to PS1.26m from PS1.62m.

Vianet said the profit figure was "adversely affected by a swing in exceptional items".

The company said the US market offered big opportunities for the business - the USA on-premise beer market has more than 300,000 bars of which around 60,000 are accounted for by national chains.

The full launch in the USA in Q4 FY 2013 is expected to result in new business gains with several national USA retail chains expected to sign contracts. …

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