Newspaper article The Journal (Newcastle, England)

Chemist Joining Hands with Sports Health Firm

Newspaper article The Journal (Newcastle, England)

Chemist Joining Hands with Sports Health Firm

Article excerpt

Byline: HEALTH Iain Laing ? 0191 201 6429 ?

A FAMILY-owned pharmacy chain has handed a local sports recovery business the opportunity to trial its ethical products in its stores across the region.

Newcastle-based Natural Hero, which manufactures botanical-based body care products in the North, has joined forces with Ashchem Chemists to run a trial of its natural sports skincare range.

Ashchem Chemists has been trading in the region since 1981 and has grown from a single pharmacy to the largest independent retail pharmacy chain in the North East with branches across Newcastle, Gateshead, Sunderland and Durham.

The Natural Hero range currently includes a Hot Ginger Muscle Rub and a Cool Peppermint Muscle Spritz. The products are aimed at the booming outdoor and active market and positioned as a feelgood alternative to existing training and recovery products.

Ash Aggarwal, owner at Ashchem, said: "I came across Natural Hero when I saw its products had been listed by many Holland & Barratt stores and realised it was a fellow North Eastbased company.

"Our pharmacies look to meet the evolving needs of our customers and these types of natural sports products seem more and more popular as they offer an alternative to traditional medical-based products.

"We have high hopes for the range and are delighted to be partnering with a company based just up the road."

Founded by entrepreneur Louise Vincent following a bad ski accident, the range was born out of research with sports physiotherapists along with formulation and plant scientists at Newcastle University. …

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