Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Much Needs to Be Done for Racing to Prosper

Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Much Needs to Be Done for Racing to Prosper

Article excerpt

RAILS RUN

Graham Potter

SO HERE we are Co 2013!

To suggest it is going to be a critical year for racing in Queensland is an understatement.

Did I hear you say youCOve heard that before? Perhaps at the start of 2012, or 2011 maybe Co even the year before that?

You are absolutely right, of course. You have Co and therein lies the crux of a massive problem. When an industry is under a constant, sustained level of pressure that is threatening to burst the bubble of future prosperity, two things can happen that are of no value.

First, the current status quo, with all its inherent flaws, gradually becomes the normal way that racing goes about its business on an ongoing basis Co in spite of the fact that the system is failing.

Second, the bruised and battered mindset of management has trouble negotiating a better deal for the future when they are so mired in the present malaise where racing finds itself. In fact, most have seemingly retreated into defeatist mode.

You canCOt get people to the racetrack anymore, various officials have told me.

They then shake their collective heads at the sad state of play. To me that statement reflects a surrender of sorts. It seems some have given up Co which is their prerogative, but surely then they should step aside and give somebody else a chance who sees a challenge in the situation?

Mediocrity does not draw customers. Negative thoughts seldom lead to positive outcomes.

In 2013, it is simply essential for racing to lift both its game and its attitude.

LETCOS recap for those who might have misread the opening section of this column Co 2013 is not a year to be negative, but it is a time to tackle negative issues. And management, in particular, needs to embrace that difference.

This simple two-point plan would be my starting point.

One: The old saying C[pounds sterling]The customer is kingC[yen] became lost in translation as racing moved into the modern era. …

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