Small Players Mean Big Business

Article excerpt

DO YOU have a business with overseas customers and are willing to share some of your online tactics for international success?

A QUT researcher has launched a national survey into small to medium enterprises and is keen to hear from businesses with up to 200 employees who have delved into the international market.

Charmaine GlavasCO PhD study with the QUT Business School is examining how Australian firms have acclimatised to a changing global marketplace, particularly via their web presence.

C[pounds sterling]Small and medium-sized firms play a significant role in the Australian business economy, accounting for 98% of enterprises and 84% of jobs,C[yen] Ms Glavas said. C[pounds sterling]Despite this, most research in this area tends to focus on large multinational corporations. It used to be very difficult for smaller businesses to export their goods or services internationally but the internet has changed all that.

C[pounds sterling]Now there is a lot of academic research that suggests you really arenCOt competing as a firm if you donCOt exist in an online environment. …


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