Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Deala[euro][TM]s Done in Black and White

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Deala[euro][TM]s Done in Black and White

Article excerpt

HOLDEN has signed a three year multimillion dollar sponsorship deal with the Collingwood Football Club a replacing Toyotaas luxury brand Lexus.

The partnership with this Australian Football League club will see Holden become a Platinum Partner and exclusive motor vehicle sponsor.

The announcement was made at aHolden Headquartersa with Collingwood president Eddie McGuire, chief executive Gary Pert and senior coach Nathan Buckley.

According to Holden, Collingwood alone attracts one million fans each week.

Mike Devereux said Holdenas sponsorship of Collingwood formed part of its strategy to significantly enhance its marketing by partnering with some of Australiaas biggest sporting brands.

aCollingwood is the most famous sporting club in the country,a Mr Devereux said.

aWe are thrilled to sponsor the club and Nathan Buckley and his team of coaches.

aOur partnership with Collingwood is a natural fit.

aBoth Holden and Collingwood are iconic Australian brands. …

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