Newspaper article The Northern Star (Lismore, Australia)

Byron Brewery Strikes Gold as Pale Lager Hits National Market

Newspaper article The Northern Star (Lismore, Australia)

Byron Brewery Strikes Gold as Pale Lager Hits National Market

Article excerpt

SUE GARDINER

sue.gardiner@northernstar.com.au

A BYRON Bay micro-brewery has inked a deal with major brewer Carlton & United Brewers to produce and distribute nationally one of its award-winning beers.

Since November, Byron Bay Breweryas Pale Lager has been available in liquor outlets around Australia after owner Barry Schadel signed a licensing deal with CUB to bottle and distribute it.

a(National) sales are ticking over nicely. Weare real happy with the uptake of it,a he said.

Barry said it used to be embarrassing to be asked by visitors to his Byron Bay Brewery & Buddha Bar Restaurant where they could get Pale Lager back home and have to tell them they couldnat.

Another of his drops, Premium Ale, is available inlimited outlets nationally, the distribution of which the micro-brewery handles themselves.

But this is the first time one of their beers has gone into hundreds of liquor outlets around the country.

He said the popularity of Pale Lager had exceeded Premium Ale three to one at the brewery, so it made sense for it to be more widely available. …

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