Newspaper article The Journal (Newcastle, England)

Has Your Dinner Gone Everywhere? HORSEMEAT CRISIS A MEAL FROM TESCO, ALDI OR FINDUS A MEAL FROM GREENBRAE Local Is Best If You Want to Know for Sure

Newspaper article The Journal (Newcastle, England)

Has Your Dinner Gone Everywhere? HORSEMEAT CRISIS A MEAL FROM TESCO, ALDI OR FINDUS A MEAL FROM GREENBRAE Local Is Best If You Want to Know for Sure

Article excerpt

Byline: Kim Swan? 0191 201 6290 ? kim.swan@ncjmedia.co.uk

LOCAL businesses are urging customers to buy fully traceable food following the horsemeat contamination scandal. Revelations about the mislabelling of meat products have highlighted the lengthy and complex supply chain of the ingredients used in some cheap British food products.

But North East food producers say customers buying from them have the benefit of knowing exactly where their food comes from ... and it's all far simpler.

Carolyn Graham runs local company Greenbrae from Newton Farm, near Harbottle, Northumberland. The company, which sells top-quality, traditionally-reared beef, lamb, mutton and rare breed pork, has a "farm to fork" philosophy, meaning every item is fully traceable.

Carolyn, 51, who runs the business with her husband George, 55, said: "All our animals are born and reared on our farm to ensure full traceability, a local abattoir is used for minimum stress and all meat is hung to enhance flavour and tenderness.

"We grow everything on the farm. We don't buy anything in. We take the animals to the abattoir ourselves and pick them up ourselves.

"The kind of stock we have are traditional breeds so when we get it back we know it's our animal.

"Traceability is really quite important. It means you know exactly where the meat has been raised and that's our philosophy.

"We can tell the customer about the product right down to the animal's ear tag number, date of birth and when it was slaughtered."

Jane Hogan, chief executive of Taste North East, the region's food and drink membership organisation, said: "Not only does eating local meat support local businesses in the region you live, it is also tastier and healthier.

"Meat sourced directly from the farm does not have any water pumped into it to make it look fatter, it doesn't have any preservatives added to make it last longer and you can rest assured that the livestock have been treated in a humane and healthy way. …

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