Newspaper article Evening Chronicle (Newcastle, England)

Stars Get in on Promotional Drive

Newspaper article Evening Chronicle (Newcastle, England)

Stars Get in on Promotional Drive

Article excerpt

Byline: Steve Hughes

A FASCINATING insight into the automotive lives of professional footballers occurred this week when some of the world's highestpaid players were obliged to be seen behind the wheel of cars given to them by one of their club's sponsors.

Chevrolet is one of the sponsors of Manchester United and part of the deal is that the players should be seen accepting the keys to a car each and saying how much they like them.

It meant that PS17m-a-year Wayne Rooney was obliged to add a Camaro to his massive fleet of motors, which include a silver Bentley convertible among a host of other equally expensive cars.

Team mate Robin van Persie, who is reportedly paid PS800,000 a month could afford to add a new Ferrari 458 Spider to his collection every week, but settled for a Captiva family model from the sponsor.

Chevrolet described the handovers as "a day of anticipation and excitement at the Manchester United training ground as players and staff received the keys to their new Chevrolets as part of the sponsorship deal with the club.

"The choices made were characterised by the needs and lifestyles of the players, with the Chevrolet Captiva proving to be among the most popular.

"Our Chevrolet portfolio has given the Manchester staff and players a wide choice to suit their lifestyle, be it a Captiva, the extended range electric Volt or the iconic Camaro and Corvette," says Susan Docherty, president and managing director of Chevrolet Europe.

In addition to taking delivery of their cars, some players also received special driving and safety tips from Corvette Racing driver Oliver Gavin.

Robin Van Persie, who opted for the Captiva, said: "I have two children so this car is really good for me ... it's a family car. It looks very nice, it's a good car."

The 29-year-old is a recent arrival to Manchester United, but has already made an impact and is the Premier League's current top scorer with 18 goals to his name.

Fellow Dutchman Alexander Buttner also chose the Captiva. "It's a really nice car, it's big, I have a lot of family over from Holland so it's nice to have a lot of space when we go somewhere," he says. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.