Newspaper article The Observer (Gladstone, Australia)

Creating Online Content a Team Effort

Newspaper article The Observer (Gladstone, Australia)

Creating Online Content a Team Effort

Article excerpt

MANY businesses are realising that improving online presence is not an option a itas essential.

Businesses the world over are dabbling in blogging, emarketing, social media and article writing, and while this is great, somebody has to either source or write the content to make it happen.

But you donat need to do it on your own. You need to foster a content-creating culture at your workplace by getting your whole team involved so the flow of content doesnat fall on one person.

Here are a five ways you can foster a content-creating culture:

Do an initial content audit. Itas more than likely youare already sitting on a bunch of great content. This may be stored lurking on your hard drives, sent emails and in marketing materials which is able to be re-purposed as a blog post or social media post. Trawl through business plans, proposals and pitches, grant and tender applications, as well as awards applications and pull out what you already have on file. …

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