Newspaper article The Northern Star (Lismore, Australia)

The Worst Mistakes a Seller Can Make

Newspaper article The Northern Star (Lismore, Australia)

The Worst Mistakes a Seller Can Make

Article excerpt

JOHN Nicolson, Principal of McGrath Estate Agents Ballina/Byron shares his top five mistakes that sellers make:

Wrong Price

Buyers have unprecedented access to sales data and property information. If they donat see value in your property, they wonat even inspect.

Wrong Agent

Do you really want the cheapest agent negotiating your biggest asset? It makes about as much sense as choosing the cheapest brain surgeon. Look for an agent / agency with a strong history of good results, and remember, the cheapest agent is the one who gets you the highest net price. The most expensive agent is the one who costs you the most by failing to negotiate the best price.

Poor Marketing

Professional photography, floor plan, database marketing and a strong mix of internet and print media marketing are essential. The internet package must include a strategy which keeps your property on Page 1. Similarly, your print media ads must be bigger and better than your competition. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.