Newspaper article The Daily Mercury (Mackay, Australia)

Beauty with an Edge; Alisona[euro][TM]s First Album since 2007 Is Most Creative

Newspaper article The Daily Mercury (Mackay, Australia)

Beauty with an Edge; Alisona[euro][TM]s First Album since 2007 Is Most Creative

Article excerpt

THE MINUTES is the new album by world-renowned musical icon Alison Moyet, who has achieved sales of more than 20 million, both as a solo artist and half of influential duo Yazoo.

Available now, athe minutesa made a stunning debut at No 5 on the UK Album Chart, and has kicked off in dynamic style with the first single, When I Was Your Girl, which features one of Alisonas daughters in the music video.

Alisonas first album since 2007, athe minutesa was written with and produced by Guy Sigsworth, known for his work with Frou Frou, Robyn, BjA[paragraph]rk, Goldie and Madonna. It finds Alisonas voice strong and seductive on a collection of exceptional songs.

Experimental, captivating and entirely cohesive, this is beauty with an edge.

Clearly indicating a new artistic lease of life, athe minutesa is arguably Alisonas most creative album yet. It has subtle parallels to her synth-pop past, but is also bang up-to-date, taking in elements of high-end pop smashes, R&B, modern club sounds and electronic experimentation.

aI avoided listening to anything during the process of writing and recording this album, choosing instead to be lead by my own melodic voice, the one I now find myself with 30-years-in,a says Alison.

aGuy Sigsworth returns me to a programmeras world and marries it with perfect musicality. I have been waiting for him.

aWe have made an album mindless of industry mores that apply to middle-aged women and have shunned all talk of audiences, demographics and advert jazz covers.

aThis has easily been my happiest studio experience.a

Panoramic strings and icy electronics start proceedings on album-opener Horizon Flame before the massive-chorus-meets-jerky-robotic-R&B of Changeling kicks in.

Apple Kisses highlights the versatility of Alisonas singing. …

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