Newspaper article The Journal (Newcastle, England)

Green Is Colour of Our Plans for City; Opinion

Newspaper article The Journal (Newcastle, England)

Green Is Colour of Our Plans for City; Opinion

Article excerpt

Byline: Matthew Whittaker

GOING green may have dropped off the international political agenda, but it is still very much top in our business.

In fact, it is one of our driving principles and has won us accolades and new business. To make ourselves sustainable in all meanings of the word, we have put environmental concerns at the top of our business agenda.

Here in Newcastle, our Premier Apartments are leading the field, being the first of our group to be awarded gold in the Green Tourism Awards and achieving a TripAdvisor Certificate of Excellence.

This is not only great news for our business, but also for the city. Our efforts to be environmentally friendly extend beyond the confines of our apartments.

We have invested in changes that will make our serviced apartments 'greener': all 62 showers have been changed to use less water; all light bulbs are now energy efficient; instructions and controls have been left for customers using the washing machines; and all cleaning and bath products are eco-friendly using no bleach or corrosives.

But the reach of our green programme, like any that aims to deliver long-term success, is far wider.

Organisations need to focus on doing business with local suppliers and companies so the business we do collectively delivers for the city. Encouraging guests to shop local, dine local and to use public transport during their stay all help maximise Newcastle's income. When negotiating deals with restaurants or local businesses for the benefit of our guests, we look to align with city centre businesses who also have the interests of the city at heart. So, in the case of restaurants, we encourage our guests to dine where produce is sourced locally, knowing that their custom will benefit the city directly.

We are also working with Parkers Chauffeur service to package sight-seeing trips around the city and the North East to encourage our short and long-stay visitors to get out and about to find out more about the city and, hopefully, to spend more money here.

It is crucial for the continued success of Newcastle, that we all promote the green agenda in its widest sense and focus our efforts on supporting and protecting the continued success of our city. …

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