Newspaper article The Evening Standard (London, England)

Transatlantic Workouts; FITNESS; Whether It's Yoga in LA or Martial Arts in NY, Londoners Are Logging on for International Exercise, Says Miranda Bryant

Newspaper article The Evening Standard (London, England)

Transatlantic Workouts; FITNESS; Whether It's Yoga in LA or Martial Arts in NY, Londoners Are Logging on for International Exercise, Says Miranda Bryant

Article excerpt

Byline: Miranda Bryant

ON THE face of it, fitness instructor Liz Clingham is having a bit of a quiet day. The class is about to begin but there are only two other people in her New Jersey studio -- and one of them isn't even taking part, he's filming it.

In the digital age, appearances can be very deceiving. About 3,500 miles away across the Atlantic, I have transformed my Brixton living room into a mini fitness studio and I'm following every move of her Jersey Kick martial arts and boxing class avidly on my iPad.

I am one of a global audience taking part in the thousands of US-based classes being broadcast live and available on-demand on the internet. Experts say the "transatlantic workout" -- largely filmed in New York and Los Angeles -- is especially popular with Londoners who want to exercise and keep up with the latest fitness trends but might not have the time or resources to do it.

American fitness websites that broadcast classes online say Londoners form a substantial proportion of their users -- and the number is growing exponentially.

EMG Live Fitness, which as well as Jersey Kick broadcasts mainly aerobic-style classes, conditioning and step, says that in its first six months a quarter of users were from London. Meanwhile, YogaVibes, which streams more than 100,000 videos to 150 countries a month and tens of thousands of customers, says outside the US and Canada, most other users are UK-based. "Each month we have thousands of people from the UK accessing the YogaVibes site and, yes, it is on the rise," says operations director Meredith Johnston.

"I imagine the yoga classes are popular among Londoners because of the popularity of yoga and fitness in the US and the variety of styles and instructors that we offer."

Another important element is the celeb factor. Not only can Londoners access the world's top fitness instructors -- many of whom are based in LA or New York -- but they can tune in to classes with celebrities. In the words of my friend Hannah, who uses Tracy Anderson videos on YouTube starring Gwyneth Paltrow: "Everyone knows she's got amazing toned arms and she's there, showing you how to get them. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.