Newspaper article The Evening Standard (London, England)

Fast-Food Fashion; TRENDS; from French Fries Trainers to Milkshake Print Sweaters, the Dude Food Revolution Has Now Hit Planet Style Too, Says Emma McCarthy

Newspaper article The Evening Standard (London, England)

Fast-Food Fashion; TRENDS; from French Fries Trainers to Milkshake Print Sweaters, the Dude Food Revolution Has Now Hit Planet Style Too, Says Emma McCarthy

Article excerpt

Byline: Emma McCarthy

FASHION folk are always the most discerning consumers. Mainly with a taste for that which is deliciously refined (and comes with a pretty hefty bill). The Celine bag with its discreet gold stamp; the J Brand jeans marked out only by an initial on the button; the sumptuous softness of a Jil Sander double-faced wool coat -- these are the pillars of a strict sartorial diet that allows for only the slimline, the minimalist and the thoughtfully considered.

And for those able to sustain such an appetite, it certainly comes with its fair share of yumminess. After all, what greater indulgence is there than your first slice of Eric Bombard cashmere? But we are only human. And every now and again we develop a craving for an entirely different menu -- one that is cheap, cheerful and satisfyingly commercial.

Fast-food fashion -- the latest trend served up by the high street -- is being gobbled up by a ravenous fashion pack who are not only taking a bite of the forbidden fruit but enjoying an allout binge.

Kicking off the calorie count, the new season collection from tongue-incheek east London label Lazy Oaf treats us to rich pickings of snackorientated prints, from sweatshirts covered with chocolate bars to cans of fizzy pop on shirts -- and even club sandwich leggings (which have to be seen to be believed) -- while the fluffy marshmallow-print pencil skirts, dolly mixture tea dresses and fried egg jumpers in Topshop's new I Heart Candy collection should satisfy even the sweetest tooth. For a smaller indulgence, Tatty Devine is catering to barbecue season with its line of burger-themed rings and necklaces, and Vans is offering up its signature plimsolls in French fries, cheeseburger and ice cream prints.

But fast food isn't just happening in fast fashion.

At the higher end of the spectrum, US label Kate Spade New York has recently welcomed a new collaboration with pop-art inspired artist Craig Redman -- KSNY X Darcel -- which sees hot dogs turned into enamel earrings and coin purses with 14ct gold hardware as well as glazed doughnuts used as bangles and belt buckles. …

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