Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Vibrant Way to Celebrate Family, Life and Friends

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Vibrant Way to Celebrate Family, Life and Friends

Article excerpt

Byline: KATE CLIFFORD

TAKE a step back to your childhood, when a race to the tap to fill up your water bomb became the ultimate weekend challenge.

Nobody can deny the laughter and enjoyment of pelting the water-filled balloons at your friends (or parents) are embedded in childhood memories that even as an adult will bring a smirk back to your face.

It was that same cheeky smile that inspired Sydney-born triathlon event manager Luke Hannan to his first Color Run - a 5km fun run in which participants are showered in brightly coloured dust at each kilometre.

The first-ever Color Run happened in January, 2012 in Arizona, and Mr Hannan launched Australia's Swisse Color Run series in November 2012 in Melbourne.

The 12,500 people who showed up for the event started a "rainbow phenomenon" that not even Mr Hannan could have predicted.

"When I took on the challenge to bring the Color Run to Australia, I knew it would be a success," Mr Hannan said.

"Aussies love a bit of fun and that is exactly what this event embodies.

"What I didn't expect was the sheer happiness the Color Run has spread right across the globe."

Inspired by the Hindu festival Holi - where it is tradition to throw natural coloured powders as the seasons change from winter to spring - the events attract a wide demographic, including families and children.

Starting in a sea of all-white, fitness fanatics and friends run, walk or skip their way through four different stages where they are bombarded and squirted with coloured powders.

Celebrations then culminate in a mass throw of colour to create a cloud of rainbow colours in the sky.

Mr Hannan said in line with the event's theme of participation rather than competition, there are no accolades for coming first.

"Sixty per cent of participants are first-time 5kers and some have never been in a running event before in their lives," he said. …

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