Newspaper article The Florida Times Union

Victory in Pink: A Celebration of Surviving Breast Cancer; Fashion Show Is the Highlight, but It's about the Models, Not Fashion

Newspaper article The Florida Times Union

Victory in Pink: A Celebration of Surviving Breast Cancer; Fashion Show Is the Highlight, but It's about the Models, Not Fashion

Article excerpt

Byline: David Crumpler

Think of Victory in Pink as a block party in honor of those who have fought breast cancer.

The "block" is an area at the St. Johns Town Center between Pottery Barn Kids and Ted's Montana Grill.

The host is St. Vincent's HealthCare system, and the party is scheduled to take place from 6 to 9 p.m. Saturday.

The event is free and open to the public.

This is the fourth year for Victory in Pink, said Edward Bateh, senior marketing specialist for St. Vincent's HealthCare. Though vendors will be distributing information about breast cancer education and services, the evening is designed first and foremost to be a celebration, he said.

"When we started this event, we wanted a fun way to get the message out there," Bateh said.

In addition to music by Jacksonville funk/rock band The Gootch, there will be food (free samples from Ted's Montana Grill and Maggiano's Little Italy) and beverages, massages and makeovers, and face painting for kids.

But the Victory in Pink fashion show is set to be the highlight of the evening. Though participants may be wearing everything from pink wigs and hats to pink feather boas in addition to their "Victory in Pink" T-shirts, the show is not really about fashion, Bateh said. It's about celebrating survival, and sharing the stories of those who walk across the stage.

"It's a lot of fun, but it's definitely a very emotional show," Bateh said. "We do an interview with each model before the event, and have a wide range of survivors. Some were diagnosed with breast cancer at 30, and some at 60. There are patients who have been diagnosed more than once. There are some who have had family members diagnosed as well."

Bateh said that some of the participants will have their children walk with them.

A few St. Vincent's physicians and nurses will be also taking part in the show.

"We like to include them," he said. "They are a huge part of the journey the breast cancer survivors are going through. …

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