Newspaper article Evening Chronicle (Newcastle, England)

Owner of Hull Wants Tigers

Newspaper article Evening Chronicle (Newcastle, England)

Owner of Hull Wants Tigers

Article excerpt

HULL City owner Assem Allam insists the scale of the club's losses make it it imperative for him to change the club's name to Hull Tigers.

Allam will have to persuade the Football Association's council to allow the name change but said the club made losses of PS28million last season when it was promoted to the Premier League.

He told the Guardian: "I know it will make a difference; shorter names have a quicker impact, it is textbook marketing. "Hull is relevant. City is not relevant. Tigers: are you telling me you would drop the symbol of power? "I cannot keep throwing money into it. There must be a limit. Our target is for the club to be self-financed, relying on its own resources.

"Manchester United are selling shirts in the Far East, selling commercial activities all over the world. We need the club to be known globally, and shortening the name will make the club known globally."

FA rules however say any change to the 'playing name' - in this case Hull City - must be approved by the council and an application will have to be lodged before April 1 ahead of a change for the following season. …

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