Newspaper article News Mail Bundaberg Qld.

Promoting Your House; Marketing Campaigns Demand Personal Touches in Order to Maximise Results for Clients

Newspaper article News Mail Bundaberg Qld.

Promoting Your House; Marketing Campaigns Demand Personal Touches in Order to Maximise Results for Clients

Article excerpt

Byline: Ken Wilson, Sales Consultant, RealWay Bundaberg

AS A sales consultant at RealWay Property Consultants, I am often asked "what is the best way to promote my house for sale?"

Unfortunately, there is no one marketing campaign answer that suits all situations.

Many sellers have reported that they felt like a number and not an individual by some agents.

All clients should be treated as an individual as each have their own reason to sell, relocate, down/up size, for what can be personal, medical, family or financial reasons.

The financial aspect and urgency time frames involved are different and important for each client and therefore the marketing strategy may be different for each client.

RealWay currently have many qualified buyers on our books that have not, as yet, found the right home and they will be contacted first before spending any money advertising a new home listing.

Once this avenue has been explored we will discuss other forms of marketing including an advertising campaign to suit the individual seller's property and needs.

This campaign may include property signage, open inspections, specific internet advertising on multiple websites, specific publication advertising and local newspaper and property guide advertising.

Speaking recently with Paul Entriken, Member Services, business development manager for the Real Estate Institute of Queensland (REIQ), he makes the following comments on the subject of advertising.

Advertising in the real estate industry is legislated under the Property Agents and Motor Dealers Act 2001

Prior to advertising a property for sale or rent an agency must be properly appointed by the vendor or lessor (the client) to act on that entity's behalf

That appointment must state any advertising costs

Payment of advertising costs can be either prior to the marketing campaign or later by agreement between the agency and the client

The agency can only charge for costs actually incurred

The REIQ encourages agencies to ensure advertising costs are documented and transparent to its clients. …

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