Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

So Proud of Shoppers Who Support Their Town

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

So Proud of Shoppers Who Support Their Town

Article excerpt

I'D LIKE to tell you a story about a small business initiative in the United States which had such a big impact the positive effects are being felt on the Sunshine Coast.

Mum and dad businesses were struggling in America in 2010, mainly due to the GFC, and the increasing impact of online competition.

American Express stepped in, with a campaign to get people thinking about where they shop.

The imitative, Small Business Saturday, turned November 27 into the biggest "buy local" campaign in history - and the results were incredible.

Aimed at bricks and mortar, independently owned businesses, more than 500,000 shop owners signed up. Consumers rallied with 103 million Americans shopping "small". Turnover increase by an average of 23%.

It has been so successful it has become a permanent fixture on the shopping calendar. Inspired by this, the Sunshine Coast Daily's general manager Grant Ferry was determined to go one better, or 30 better in fact. …

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