Newspaper article The Observer (Gladstone, Australia)

Live Streaming Can Reach out across Hundreds of Kms

Newspaper article The Observer (Gladstone, Australia)

Live Streaming Can Reach out across Hundreds of Kms

Article excerpt

Making Social Media Work

with Yvette Adams

LATELY we've been having a lot of fun running live streaming services for a wide variety of clients all across Australia. We've been offering live streaming services for about 18 months now, and we've found there was quite a lot of confusion about what this service was and how it could be beneficial. So we thought a blog post might help.

A live stream is, as the name suggests, more like a live, real-time stream of data of a set event. Consider it like a TV show streamed online. Here are a few examples of jobs we've done recently to get some ideas on how it can be used.

A Funeral

A funeral is of course a celebration of life and while many people may love to be there, sometimes the tyranny of distance can prevent people physically being at the venue. Thankfully these days there is technology like livestreaming, which allows us to come in and broadcast the service for users all around the world to be engaged in online, in whatever time zone they're in. If the time zones really don't work, we can also make a recording of the session and send it to you post-event, as a fond memory of what was a special day.


Similar to funerals, some people have engaged us to live stream their upcoming wedding so that people who can't be there for the special day of matrimony can enjoy the experience from home or work, perhaps with a celebratory glass of champagne in hand, just as if they were there. Yet again we can take a recording and, in addition to any official photographers or videographers you may have at the event, provide a recording of the livestream as another memento for your special day.

Citizenship Ceremonies

Across Australia every year thousands more people become Australian citizens, which is a proud moment for the individual and an important annual event for the local community. We're proud to have been part of the Australia Day citizenship ceremony of the Sunshine Coast for the past two years, and are amazed at how popular this particular live stream is, with people from hundreds of different countries logging in to see their family or friends take the oath, receive their special tree, and become an Australian citizen. …

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