Newspaper article The Observer (Gladstone, Australia)

The Christmas Salesman Is Bearing Down upon Us; Sales People Need to Know Why They're Employed

Newspaper article The Observer (Gladstone, Australia)

The Christmas Salesman Is Bearing Down upon Us; Sales People Need to Know Why They're Employed

Article excerpt

X Factor

with Steve Marsten

of Sothertons

TINA mentioned in her article last week about the Christmas season that is bearing down upon us. I think it's a great time of year. But then I think of the crowds you have to encounter the closer to Christmas you get. If you are like me, I start getting nervous in the last week reminding myself that I am suppose to buy gifts and the thought of the crowds and the stressed staff I will have to deal with tend to put me off and then of course it's a rush job.

Now for retailers this is the time they need to shine.

This is the time their training really gets put to the test. They and their staff are on display and need to perform. Unfortunately, retailing does not always get the best people for the job. They do get plenty of applications from people wanting work but not necessarily from people who know their purpose or the objective of the business.

Frontline sales people need to know why they are employed, what's the goal and what is it they are supposed to d. …

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