Newspaper article The Journal (Newcastle, England)

Christmas Comes to Northumberlandia

Newspaper article The Journal (Newcastle, England)

Christmas Comes to Northumberlandia

Article excerpt

Byline: Brian Daniel Northumberland reporter

CHRISTMAS arrived at a Northumberland visitor attraction yesterday as it was taken over by hundreds of elves.

Northumberlandia, the land sculpture of a naked lady near Cramlington, was invaded by 340 people in elf costumes for an event organised to raise money, and collect Christmas presents for, disadvantaged children in the region. The Elf run, the first of its kind in the North East, saw businesses from Northumberland and Tyneside enter teams of employees, with the likes of Virgin Media, Proctor and Gamble and a group from a school at Stannington taking part.

Runners, who went in three groups to fit in with their employers' lunch times, dressed in costumes they had made themselves, with a competition for best outfit in each race.

Some displayed their own elf names which they had been invited to come up with themselves. Participants running the two and half mile course were each encouraged to seek sponsorship of PS10 for the hour long races.

All ran with presents or toys which they had been asked to bring to give to disadvantaged children in the region, to allow them enjoy a happy Christmas, with some people carrying three Many were sports related, with runners having been encouraged to address a shortage of gifts for teenage boys. All were handed to Courage the Cat, mascot of Cash for Kids - the official charity of Metro Radio and Magic 1152, which organised the event as part of its Mission Christmas campaign in partnership with the attraction, Northumberland Sport and Metro.

Magic North East Breakfast presenter Anna Foster greeted the elves on the finish line and participants were given refreshments and a goody bag in a marquee while being entertained by Metro Radio Big Audition winners, North Road.

The campaign is an annual toy appeal organised by the charity. …

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