Newspaper article The Evening Standard (London, England)

Too Cool for Yule? TRENDS Is Your Santa Swedish? Will a Pulled Turkey Burger Be Passing Your Lips as You Hum along to Obscure Carols? Then You Are Having a Very Merry Hipsmas, Says Phoebe Luckhurst

Newspaper article The Evening Standard (London, England)

Too Cool for Yule? TRENDS Is Your Santa Swedish? Will a Pulled Turkey Burger Be Passing Your Lips as You Hum along to Obscure Carols? Then You Are Having a Very Merry Hipsmas, Says Phoebe Luckhurst

Article excerpt

Byline: Phoebe Luckhurst

UNLIKE you, hipsters don't want any old Christmas kitsch. Tinsel and eggnog are for normies, and a trip to Winter Wonderland akin to a pilgrimage to hell. If you Instagram yourself underneath the Carnaby Street robins you might as well be dead to Dalston.

As for celebrating on December 25? Uninspiring and mainstream. Hipsmas rejects fixed dates, preferring instead to fall "on the Saturday before Christmas" -- which this year means December 21. Its Christmas story deviates from the traditional nativity: the official website -- baby Jesus, eat your heart out -- informs devotees that "in theory, Hipster Christmas is a celebration of irony, obscurity and skinny jeans. In actuality, Hipster Christmas is a theme party idea".

Which means to do Hipsmas properly, you need to throw a bash.

You might think it sufficient to invite the who's who of the vegan crunk movement, rock out in purple leggings and a sailor tat, and generally have new age fun with a vintage feel.

In fact, while that's a good start, you'll need to try harder to throw that Hipsmas bash to remember. Obviously, you must appear not to have tried at all.

Frankly, real kool kids are born (in Stoke Newington), not made, but if you need to fake it to make it then start by overhauling the menu. Pies are for nerds: deconstructed mince pies -- served as a jar of mince/a pastry sheet -- are far cooler. Slaving over a hot stove might put a dent in your quiff, so call in supplies: try Mother Flipper's pulled turkey burgers -- the cult meaties are popping up across London before Christmas -- and MEATLIQUOR, which has created an XXXmas dog: bacon-wrapped chipolatas, turkey, gravy and stuffing.

If you still want to fit into those skinnies come January 6, ditch solids for liquids: Juice Club has created a special (in several senses) Brussels sprouts juice, available exclusively in Fortnum & Mason. Don't scoff, it's a super-food bursting with Vitamins C and K to banish winter flu, and contains cancer-reducing sulforaphane. That'll get you to eat your greens.

If you fancy a full Christmas dinner, you can mix and match the Brussels sprouts juice with pears, cinnamon and spice, or apples and cranberry. …

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