Newspaper article The Journal (Newcastle, England)

Resisting the Brain Drain to Do Top Charity Job in the North East

Newspaper article The Journal (Newcastle, England)

Resisting the Brain Drain to Do Top Charity Job in the North East

Article excerpt

Byline: Patrick Joseph Reporter jnl.newsdesk@ncjmedia.co.uk

ATYNESIDE woman has refused to join the "brain drain" to the south after landing a top national job with one of the country's best known charities.

Zoe Campbell has been appointed as the Alzheimer's Society's head of business development, a job that will see her travelling around the country.

But when not on the road she will work from the dementia charity's Tyneside office at Scotswood, Newcastle.

Zoe, who was born in Wallsend, North Tyneside, and lives in nearby Shiremoor, said: "I've heard a few people say 'if you are going to get on then you are going to have to go down to London' and I thought: 'No I'm not.' "I'm passionate about where I am from whilst I wanted to get on careerwise I didn't want to up sticks and head to London so it's great that Alzheimer's Society have been flexible.

"There is a brain-drain with so many people being sucked towards London but I wanted to stay in the North East because I just feel it is unnecessary to be part of particularly with the ability for agile working these days.

"I know for a fact that there are a lot of very able people in the North East who are not being made best use of so because they love where they live and with Alzheimer's Society being a large charity it can forge a new direction."

The former Burnside High School student, whose father worked in the shipyards of Tyneside, is relishing her new role.

She said: "I am delighted to be working as part of the Alzheimer's Society and I'm very excited about the new role and taking on the many challenges that dementia brings to those it affects.

"The number of people with dementia is steadily increasing and this role will give me the opportunity to support Alzheimer's Society to plan now for the future, ensuring that the right care and support is available for people affected by dementia.

"It will be a challenging role but knowing that my work will ultimately serve to improve circumstances for people affected by dementia is hugely rewarding and a real honour." The Alzheimer's Society is the country's largest dementia charity, working in England, Wales and Northern Ireland. …

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