Newspaper article Evening Chronicle (Newcastle, England)

Lloyd Motor Group Launches Sales Training Programme; Dealer Talk

Newspaper article Evening Chronicle (Newcastle, England)

Lloyd Motor Group Launches Sales Training Programme; Dealer Talk

Article excerpt

LLOYD Motor Group, has launched its own group-wide sales training programme which will work with over 20 employees across its 19 dealerships.

In 2014 all trainees new to the motor industry that joined the Exceed Trainee Development Programme last year will be embarking on a Diploma in Vehicle Sales Competence that is accredited by the Institute of the Motor Industry (IMI).

Exordia will support the delivery of the programme, working closely with Martin Harris, the Lloyd Group training manager.

The sales programme is based at Lloyd Motor Group's Carlisle head office and enhanced by one-to-one sessions with the trainees in their dealership environments. Bryan Lloyd, managing director of Lloyd Motor Group, said: "For a long time now it has been an ambition of Lloyd Motor Group to source a nationallyrecognised qualification for our sales trainees that is relevant to the job and supplements the Lloyd Group's in-house Exceed training programme that was put in place last year. …

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