Darwin at Work in Business

Article excerpt

Crystal McGregor

Buy Local

"ADAPT or die" is the simplified philosophy of Charles Darwin's theory of evolution. Documented over 150 years ago the process of natural selection still rings true, even in business.

While it seems a harsh message, it is a clear necessity that business must adapt to our ever-changing environment, or face natural selection.

Darwin's theory submits: "Natural selection acts to preserve and accumulate minor advantageous genetic mutations. Suppose a member of a species developed a functional advantage (it grew wings and learned to fly). Its offspring would inherit that advantage and pass it on to their offspring. The inferior (disadvantaged) members of the same species would gradually die out, leaving only the superior (advantaged) members of the species."

Lucky for business owners, we don't have to wait for a genetic mutation to develop a functional advantage, but instead can plan, innovate and create our own advantage.

Business people and politicians have been debating for years whether to continue to invest in struggling markets or invest in finding and creating new markets to meet demand. …

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