Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Whales Are Not So Big

Newspaper article Fraser Coast Chronicle (Hervey Bay, Australia)

Whales Are Not So Big

Article excerpt

Byline: Mitch Crawley

THE Fraser Coast should consider marketing itself around the Great Sandy Strait and Fraser Island, and its heritage and hinterland regions to maximise its tourism appeal.

Those are the recommendations of a report that revealed whale watching was worth to the economy up to $68 million less than the $80 million previously thought.

Tourism and regional marketing councillor Stuart Taylor began putting the report together in late 2013 with the help of Tourism and Events Queensland and other groups.

He said now the correct value of whale watching to the region had been identified it was time for the industry and community to discuss the future of tourism and how the region should be marketed.

"What (the report) is saying is there's 50,000 people who come to the Fraser Coast to whale watch," Cr Taylor said.

"We have 1.38 million people who visit the region for tourism-related matters. So if you look at it objectively that's around the 3. …

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