Newspaper article The Florida Times Union

Jaguars Unveil New Options for Fans; Team Adds 5 Seating Areas, Aims to Improve Experience at EverBank

Newspaper article The Florida Times Union

Jaguars Unveil New Options for Fans; Team Adds 5 Seating Areas, Aims to Improve Experience at EverBank

Article excerpt

Byline: Ryan O'Halloran

The Jaguars unveiled their season ticket campaign Wednesday highlighted by a program to give fans year-round engagement with the team and five new seating areas they hope cater to families, corporate clients and diehard customers alike.

Coupled with the ongoing construction project that will feature the world's largest video scoreboards, the Jaguars' intention is to improve the fan experience for their seven home games.

Introduced by Jaguars president Mark Lamping and vice president of sales Chad Johnson, the plan was a result of studying four surveys conducted with season ticket holders in late 2013.

What the fans wanted: more options for amenities and access to the inner workings of the team.

What the Jaguars wanted: an ability to equal parts keep season ticket prices flat (they did) and create more revenue streams (via the new seats).

"If I was a fan, I would view this as, 'The Jaguars are listening to us,' " Lamping said. "If I was somebody who cared a lot about Jacksonville, I would view this as, ae[Owner] Shad [Khan] is doing everything he can to make the NFL work here long-term.' "

The two main components of the plan were the creation of Jags365 and the five new seating areas.

Jags365 will be a program that will engage season ticket holders (at no additional cost) to year-round access to the Jaguars. A staff of eight, including five new hires, will be in charge of relations with the season ticket base, which is currently 46,000.

"We knew going into this year we wanted to do something new, fresh and engaging," Johnson said. "But it wasn't appropriate for us to figure it out [independently] - we wanted to hear from our fans."

Among the opportunities for fans: A chalk-talk with team officials, attending the postgame news conference, leading the Jaguars onto the field, a fantasy camp where fans can do the same drills as the players, watching movies on the field and networking events for season ticket holders to generate business contacts.

"Unprecedented access," Johnson said. "In this market, the Jaguars are talked about and on the top of the mind year-round so we asked, 'Why aren't we engaging them year-round instead of only during the six-month season? …

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