Newspaper article The Journal (Newcastle, England)

Stylist Joanne Watkinson

Newspaper article The Journal (Newcastle, England)

Stylist Joanne Watkinson

Article excerpt

CONFIDENCE comes with age, or so they say, but when it comes to fashion age can throw a spanner in the works for even the most seasoned shopper.

There are no official upper age limits on where we shop or what we wear, but I frequently hear women saying the high street doesn''t cater for them.

They don''t want to share clothes with their teenage daughters but they''re not ready for twin sets and pearls and options are limited.

I make a rule never to ask a client their age. The phrase "age appropriate" is so patronising.

What you wear should be about you, your lifestyle and what you''re comfortable with, not constrained by an age bracket.

I''ve read so many articles about women over 50 feeling invisible in today''s youth obsessed world. In other cultures age is associated with wisdom, and this is the age bracket with the most disposable income, so why is it so many of these women feel ignored by retailers? While clothes aren''t the only solution to regaining self esteem, they are our armour, an outward expression of our personality. …

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