Newspaper article Evening Chronicle (Newcastle, England)

New Strategy Leads Baker to a Rise in Sales

Newspaper article Evening Chronicle (Newcastle, England)

New Strategy Leads Baker to a Rise in Sales

Article excerpt

Byline: Sarah Scott Reportersarah.scott@ncjmedia.co.uk

BAKERS Greggs has reported a sales improvement from the start of this year. The North East bakery saw sales lift 4% at the start of this year with betterquality coffee, increased supplies of sandwiches and longer opening hours all helping improve its sales, having shifted its focus to the food-on-thego market last year, a competitive market putting it up against the likes of Pret A Manger.

The Newcastle-headquartered business said it is forging ahead with its strategy, with its own shop like-for-like sales up by 3.7% in the 17 weeks to April 26 after a 4.4% decline last year. Poorlyperforming shops in high streets are being closed in favour of opening closer to customers places of work and travel locations.

The firm has 1,663 shops as of now, 80% of which are on high streets and 20% in these new locations, but chief executive Roger Whiteside has said that within five years 40% will be placed at convenient sites for customers and 60% will be on the high street. …

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