Newspaper article The Chronicle (Toowoomba, Australia)

More Accolades for Mazda3

Newspaper article The Chronicle (Toowoomba, Australia)

More Accolades for Mazda3

Article excerpt

THE All-New Mazda3, Mazda's latest compact hatchback, has captured the "Red Dot Award: Product Design 2014" and the next major honour could be just around the corner.

The Mazda3 was selected as one of the top three finalists for both 2014 World Car of the Year - the automobile industry's single biggest accolade - and 2014 World Car Design of the Year.

The design-oriented recognition for the Mazda3 replicates the ongoing acclaim for the a[approximately]KODO - Soul of Motion' design featured on the Japanese carmaker's new model generation.

The Mazda3's superb design innovation, functionality and ergonomics were among the decisive factors for the Red Dot Award's 40-head jury of independent design experts.

All-New Mazda3 follows in the path of the Mazda6, another KODO model that won the same prize last year.

KODO embodies the Mazda brand's vitality and is thus a perfect match for the company's convention-defying SKYACTIV Technology - the basis for uncompromisingly efficient and fun-to-drive vehicles.

All three KODO production models (including the Mazda CX-5) have been honoured for their designs on several occasions. Mazda will receive the latest Red Dot Award on 7 July at the Aalto Theatre in Essen, Germany.

After capturing more than 150 awards to date the vehicle has surpassed a total production of four million units in January.

"The C segment makes up one-quarter of the passenger car market in Europe, which puts into perspective how special we wanted to make this car and how appealing it needs to be from the very first moment one lays eyes on it," says Peter Birtwhistle, chief designer at Mazda's European R&D Centre. …

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