Newspaper article Tweed Daily News (Tweed Heads, Australia)

Twice the Drawing Talent; Artist David Lovegrove Has a Rare Talent. Alina Rylko Reports

Newspaper article Tweed Daily News (Tweed Heads, Australia)

Twice the Drawing Talent; Artist David Lovegrove Has a Rare Talent. Alina Rylko Reports

Article excerpt

MURWILLUMBAH artist David Lovegrove missed the premiere of his first appearance on national TV because reception in the back of Murwillumbah didn't quite pick up the feed.

Mr Lovegrove is the latest talent to be featured in a major advertising campaign by Qantas, to be seen by millions of viewers.

"I knew the ad would be shown during The Voice because the ad agency told me about it.

"We were hanging out for it and it didn't come on.

"Then suddenly, a flurry of excited texts and Facebook comments came rushing in.

"Friends from around the country were really surprised to see me on TV."

Mr Lovegrove was recruited to advertise a double-point frequent flyer promotion after executives saw his YouTube clips, in which he uses an ambidextrous technique to create two artworks at the same time.

"The idea was to give a sense of amazement and awe, so viewers connect to the idea of a[approximately]double', as in: a[approximately]you get twice the bang for your buck'," Mr Lovegrove explained.

Mr Lovegrove practised drawing for 10 hours the day before filming.

"Afterwards my left hand started talking to my right, and said: a[approximately]Hey, I've got it'," Mr Lovegrove explained.

Mr Lovegrove has developed his ambidextrous ability over the past 12 years, but it certainly isn't the only skill he has mastered.

Trained at the prestigious Julian Ashton Art School, Sydney, in classical art in 1997, Mr Lovegrove also completed a Queensland College of Arts masters in 2002.

Now a professional fine artist, Mr Lovegrove is based in Murwillumbah.

He balances a busy family life with partner Lizzy and children, Geordie, 10, Rose, 8, and Declan, 3, with major commercial ventures.

Occasionally he leaves his studio, nestled on a perch overlooking the sugar cane and mountains, to teach Japanese anime and manga illustration in art schools across the capital cities.

He's also been commissioned numerous times for major companies like Westpac and Emirates. …

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