Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Bridging the Gap between the Generations; Ever-Changing Ways of Communicating and Doing Business Prove Challenging

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Bridging the Gap between the Generations; Ever-Changing Ways of Communicating and Doing Business Prove Challenging

Article excerpt

Byline: ERLE LEVEY

Sunshine Coast Airport marketing and communications co-ordinator Steve Hutton, left, with Regional Development Australia Sunshine Coast deputy chair Mick Graham.

THE key to doing business in the future is collaboration and being constantly connected. Speaking at the Sunshine Coast Business Expo opening breakfast careers commentator Karen Lawson highlighted the changes that have taken place through the generations.

Baby Boomers are high on values, loyalty, worth ethic and respect.

They look for a salary, like working as individuals in a team and like to talk on the phone.

Gen Xers have limited loyalty, work from home or an office and their communication is centred around email and mobile phone.

They are good in a team or alone.

Gen Ys seek flexibility. They only communicate by text or email.

Yet they will form the biggest part of the workforce.

They seek reciprocal loyalty, work at the office and at home.

After 10 minutes they want a pay rise a[degrees] because they're worth it!

Values towards work are wherever, whenever. They are nomads yet quite social. They care for the environment.

Openness and humanness is the new currency, not just work.

Trust between others is created using digital credibility.

Their profiles are on the internet.

The next generation will be skilled at aggregating that.

There will be no need for a CV a[degrees] there is already a 360-degree view of who you are on social media.

There are strong lineal links in the new generations. And the ways of doing business are becoming much more flexible.

Our high asset values may be sitting idle. And that applies to our greatest assets a[degrees] our talents and skills.

The O desk suits people who are freelancing - encouraging those wanting to share and be found. Entrepreneurship is a mindset. …

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