Newspaper article The Journal (Newcastle, England)

Wayne Hemingway Calls for Firms to Go Digital

Newspaper article The Journal (Newcastle, England)

Wayne Hemingway Calls for Firms to Go Digital

Article excerpt

Byline: Digital coreena ford coreena.ford@ncjmedia.co.uk

ENTREPRENEUR Wayne Hemingway MBE and BBC Breakfast's Steph McGovern were stars of the show at a business event in Newcastle.

Quirky online videos including dancing chickens and 'Dumb Ways To Die' were included in the renowned designer's presentation to more than 100 businesses, charities, internet suppliers and commercial landlords at the event at Centre for Life.

The founder of Red or Dead was the keynote speaker at the Go Digital Newcastle Superfast Summit - an event to promote the funding and free support available as part of Go Digital Newcastle, a campaign to deliver superfast broadband to 97% of the city by summer 2015.

The 53-year-old gave the audience a potted history of how he and his wife Gerardine began their business empire with a market stall on Camden Market, and 19 years later sold their designer label Red or Dead for a substantial sum.

The couple now have a multifaceted empire including brands HemingwayDesign and HemingWAYDIGITAL and use the internet and social media in savvy ways to reach a wide audience.

He said: "Whatever you do on social media, whether it's Facebook or other channels, it's not just about what you sell, it's about the people you sell to, it's their lifestyles that are important. "Generosity is important. For instance, if your competitors are doing something amazing then congratulate them.

"People respond to generosity, the world isn't a nasty place, there are some nasty people but 99% of people are decent folk."

Hemingway also discussed the couple's brand Vintage, celebrating the best of British music, fashion, film, art and design, and explained how the brand has reached hundreds of thousands of people purely using social media. Broadcaster Steph McGovern acted as MC for the event and explained that during the course of her work for the BBC she regularly meets businessmen and women who feel hampered due to slow broadband speeds and also a shortage of skilled staff, especially those who are digitally skilled. …

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